Boris Matas: Designer, Art/CreativeDirector


MY PURPOSE: To strengthen all aspects of a brand’s communication, to spur rich creative territories,
to innovate audience experiences, to foster existing growth and build new business opportunities.

MY EXPERIENCE: As a seasoned professional in visual content creation, I have worked across multiple
channels and business categories including Packaged Goods, Automotive and large Financial and
Pharmaceutical Institutions. I have developed full faceted marketing campaigns for large multinational
Ad Agencies, creative boutiques, and clients direct, as well as charitable organisations.
I have also helped to shape some of the world’s most loved and trusted brands, such as: Toyota / Lexus,
Hyundai, Ikea Canada and International, Pepsi, The Hospital for Sick Kids, Vespa Scooters
- to name but a few.
My skill set crosses all mediums from Print, TV, Video, Outdoor, Social Media, Digital, Interactive,
Branding and Package Design, to Experiential and Non Traditional Advertising.
With passion and inexhaustible-enthusiasm, I effectively lead projects across industry disciplines,
unify personnel, manage and direct content, and stay on top of budgets and tight schedules.

1988 to 92 • Gee Jeffery & Partners
1992 to 96 • Roche Macaulay/Lowe Roche
1996 to 99 • Healthwise CRG/The One Co.
2000 to 03 • BBDO/Middle East [with ongoing post production in Dubai and Europe]
2003 to 06 • A brief advertising hiatus [sculptor, product/furniture designer and furniture store owner]
2006 to 12 • Dentsu Canada
2012 to Present • Freelance and contract work at: Anderson DDB • Leo Burnett • Bensimon Byrn
• Innocean Canada • Grip Ltd. • Weber Shadwick • Environics Research • Hill & Knowlton Strategies.
Charities: Heart and Stroke Foundation • FASD [Fetal Alcohol Spectrum Disorder] • MOFAS USA.

MY EDUCATION: With a college degree in Advertising & Design and an extensively diverse professional
career at developing brands, executed fully integrated ad campaigns and innovative new business pitches,
my skills have been fine tuned at some of the worlds most recognised ad agencies alongside the industry’s
top talent. I am well positioned to seamlessly step in and creatively problem solve for the most complex
or unique businesses, products and organisations.
I look forward to hearing from you.

Boris Matas

SIDE NOTE: Before embarking on my advertising career, I briefly played professional soccer in Canada
and the US. At the time it seemed like the obvious jumping off point to the ad business. :- )


RECENT AWARDS: My work pushes creative boundaries and has been awarded internationally.
The RX CLUB Video Award - 2017 SILVER  •  CLIO Healthcare Awards - 2015 FINALIST  •  USA Healthcare
Marketing IMPACT Awards - 2014 FINALIST  •  DESIGNBOOM [Architecture, Design, Art and Technology
Magazine] - My “hEARbud” product design was featured in 2015  •  ART PEOPLE GALLERY-Featured my
Sculptures in 2017.

MY CONTACT: t - 416 819 5430  •  •  30 Longboat Avenue, Toronto, ON, Canada m5a 4e2

Using Format