Boris Matas: Designer, Art/Creative Director.
I am a creative problem solver. I create business solutions through Art Direction and Design, strategically sound, smartly crafted ideas with a purpose.
My Purpose: To spur rich creative territories that drive business and foster new opportunities. To strengthen all aspects of the intended communication, making the message as concise, simple and impactful as possible. To conceive and communicate the brand through an innovative consumer experience.
My Experience: As a seasoned professional with a solid background in visual content creation across multiple channels, and a passion for insightful concepts. I have helped to shape some of the world’s most loved and trusted brands, such as: Ikea, Pepsi, Hyundai, Toyota/Lexus, Vespa Scooters, The Hospital for Sick Kids - to name but a few.
With experience in most business categories, from Packaged Goods, Automotive, to large Financial and Pharmaceutical Institutions. I have worked for smaller creative boutiques as well as large multinational Ad Agencies, and have developed full, multi faceted marketing campaigns for various direct clients and charitable organisations.
1988-92: Gee Jeffery & Partners.
1992-96: Roche Macaulay [Lowe Roche].
1996-99: Healthwise CRG/The One Co.
2000-03: BBDO Middle East/North Africa.
2003-2006: Entrepreneurial Venture [Self Employed as Furniture designer and retail store owner].
2006-2012: Dentsu Canada.
2012-Present: Leo Burnett, Bensimon Byrn, Grip Ltd., Innocean Canada, Anderson DDB Toronto, T-1. [ 3 months or more on a freelance/contract basis ].
Various PR Firms on a project basis: Weber Shadwick, Environics Communications, Hill & Knowlton Strategies.
Charitable Organizations. MOFAS US, Fasworld Canada, Heart and Stroke Foundation.
My skill set crosses all mediums from Print, TV, Video, Outdoor, Social Media, Digital, Interactive, Branding and Package Design, to Experiential and Non Traditional Advertising. With inexhaustible-enthusiasm, I effectively lead projects across industry disciplines, direct and unify personnel, manage budgets and tight schedules. My work pushes creative boundaries and has been awarded internationally.
Recent wins: The RX CLUB Video Award 2016/17- silver / CLIO Healthcare Awards - Finalist 2014/15 / Healthcare Marketing IMPACT Awards USA - Finalist 2014
My Education: With a College Degree in Advertising & Design and an extensively diverse professional career at developing brands, executing fully integrated ad campaigns and innovative new business pitches, my skills have been fine tuned at some of the worlds most awarded agencies. I am well positioned to seamlessly step in and problem solve for the most complex or unique businesses, products and organisations.
I am your creative problem solver: Should you wish to set up a meeting and see the extended version of my portfolio? I can be reached anytime at the contacts provided. I look forward to speaking with you.