RECENT WORK: Heart & Stroke Foundation.

In the making of this award winning campaign for Lexus, it was a real honour to collaborate with the world renowned Photographer Nadav Kander and some very talented copy writers.

Magazine ad that was also a coupon to be redeemed at various worldwide travel locations.

The AD on the right featured a tip in of an actual Towelette in every issue.

These Full Page Newspaper Ads were tailored to enhance the concepts selling feature. [The editorial copy ragged around the ad].

MOFAS US and Fasworld Canada “Baby Bump” Ad Campaign: I developed this multi-faceted media campaign from strategy and concept, to design and execution.

It was eventually picked up by the LCBO locally and was highly successful in bringing much needed public awareness to the cause, generating a huge social media buzz.
Ad Industry recognition: 2016/17 The RX Club Awards Silver, 2014/15 CLIO Healthcare Awards Finalist and 2014 Healthcare Marketing IMPACT USA Awards - Finalist

Baby Bump :30sec TV spot and online video.

Early on in my advertising career, is when I truly honed my Design and Art Direction skills, working with the top minds in the business.

Much thanks to Jeoffrey Roche [Five times Canadian Agency of the year] for fostering an agency atmosphere that enabled me and many others to excel and do great work.

This three story DNA Mural featured a viewing telescope on the sidewalk. It encouraged passers by to search for white pins with various disease names below them, that were scattered over the entire wall.

Self Promotion type Design Campaign.

These two CD covers are what I am most proud of! Not the designs themselves, but rather who it is for. Dante is a talented young Singer/Songwriter who also happens to be my son. Definitely pro bono work.

I have always enjoyed 3D and Product Design and continue to pursue the passion. The hEARbud design was recognised in a prestigious Architecture Design Website/Magazine, DESIGNBOOM.  

Through photography, sculpture and Illustration, I strive to create things that have yet to be imagined. These highly enjoyable, personal projects re-charge my batteries, nurturing fresh new ideas keep me creatively relevant.

Creative recognition beyond advertising.

Using Format